Sony Bravia XBR Series KDL-52XBR7 52-Inch 240Hz 1080p LCD HDTV

Friday, December 4th, 2009 at 1:37 am

Manufacturer: Sony
Customer Rating:
List Price: $2,999.99
Sale Price: $1,899.00
Availibility: Usually ships in 1-2 business days

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Product Description

Watch your favorite HD TV show, movie, or play your favorite videogame in extraordinary detail with the Sony� BRAVIA� KDL-52XBR7, the world's first 240Hz LCD TV. Featuring Full HD 1080p resolution, the BRAVIA� KDL-52XBR7 also boasts innovative Motionflow� 240Hz technology that quadruples the frame rate of standard HDTVs, providing unprecedented motion detail for a superior viewing experience. Additionally, its BRAVIA Engine� fully digital video processor further reduces noise, sharpens image detail, and improves color accuracy. Even more, the BRAVIA� KDL-52XBR7 has an Advanced Contrast Enhancer (ACE) dynamic backlight control that produces deep blacks in darker scenes without sacrificing shadow detail.

Product Details

16:9 Full HD 1080p Resolution Panel (1920x1080)
Motionflow¿ 240Hz further enhances motion performance
DMex¿ capable
BRAVIA Engine¿ 2
Advanced Contrast Enhancer circuit (ACE)

Video Reviews

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Customer Reviews

user_comment Sony Bravia XBR Series KDL-52XBR7 52-Inch 240Hz 1080p LCD HDTV

where's my stuff?

Review Date: February 15, 2010

Reviewer: JSTBND,

I purchased this tv on the 5th and still has not shipped yet. They have it in stock so there is no reason for this. They sent me an e-mail a day after I purchased it giving me the option of upgrading to a xbr9 for the same price, it sounds fishy to me. I can't rate what I don't have.

Sony Bravia TV

Review Date: October 30, 2009

Reviewer: D. Kelly, Waco, TX USA

We bought this for a 60th anniversary gift and were so pleased with it--from the ease of setting it up to the quality of the picture! We plan to buy one for ourselves next!

Sony XBR7 - 52 inch

Review Date: June 13, 2009

Reviewer: TAV,

Awesome performance. A bit pricier then other this class but worth it. great with sports and movie. Mounted on wall and love it.

Great TV, Great shopping experience

Review Date: June 13, 2009

Reviewer: H. Yancey, Boca Raton, FL

This is an excellent tv. It is almost $1000 dollars cheaper than best buy. Sports are extremely smooth with the 240 motion flow. Blue ray movies are unbelievable. Looks like your looking through a glass window at a live event. I would highly recommend this tv, and buying it through amazon. They are 5 star!

Good results

Review Date: June 8, 2009

Reviewer: cojo, WP, CO USA

The government pushed me over the edge. I tried to get their digital conversion signals, but up in the mountains of Colorado no such luck. Analog signals work just fine, but the low power HD signal was my downfall. Signed up for Dish Network HD, then I needed some HD TVs. We bought two 52XBR7 TVs and hooked them up to two Dish Network 722K DVRs. They work just great for satellite reception in HD format. Both were delivered on the date Amazon suggested. I had to do some research for the adjustments to the TVs, but once dialed in they work great. I'm very happy with this purchase experience through Amazon.

Great Television set

Review Date: June 5, 2009

Reviewer: H. Bravo,

After reading review after review, I was a bit skeptical with this purchase...especially since it is pretty expensive. Well this has turned out to be a very good purchase for me. I have had no problems with the blacks as some reviews mention. t.v was really heavy and hard to put up on a wall mount; but other than that, the quality of the picture is awesome. I have to add, this is my first high-def big screen and i couldn't be happier with this purchase. I don't have anything to compare the 240Hz to, but I can't complain about the clarity on the screen. Great purchase, do recommend.

Excellent 52"

Review Date: May 27, 2009

Reviewer: Mark in Duri, Lakeland, FL

This 240 hz 52" XBR7 Sony is excellent in all respects. Wish it had a memory stick though. Easy to set up and menu is quite friendly. Not sure if the 240 hz makes a great difference over 120 hz but I like what I see. Color and definition is excellent with lots of features. Originally priced at $4M(!), within 4 months it dropped to a little less then $2.5M. Highly recommended. I have had a number of Sony XBR's and they have all been reliable. I expect this one to be the same.

Best LCD Picture I've Seen Yet

Review Date: May 12, 2009

Reviewer: J. Waddell, USA

Picture: I have been comparing TV's now for almost a year to get the best set that would keep me happy for years to come. I can't say enough good things about the picture quality; it's just the best out there. After making some minor adjustments to the picture settings, in the custom mode, skin tones and colors are amazing. The only big screen sets I have seen that appear to be better are the LED XBR8's, but not by much, or the new Samsung UN55B7000 and these sets come at a substantial premium.

TV is easy to set up and sound quality through its own speakers is even good, but I have mine connected through my audio system for true 5.1 sound. If you have a room with a lot of windows, the matte finish glass has a much lower reflection quality than say the gloss finish on the Samsung's, which was impossible to see in my family room.

Delivery: I was really worried about purchasing a big screen TV and having it delivered by a freight company. The company that delivered the TV was great. The box looked as though I had just picked it up local store, they unpacked the unit and placed on the stand for me. Very nice people. And did I say the delivery only took 7 days from when I ordered it.

Price: I got a great deal from Amazon.com, the price was about $600 less than Best Buy for a lesser Sony Model TV.

Tagged with: 1080p • 240hz • 52inch • bravia • hdtv • kdl52xbr7 • series • SONY